Is Your Current Website Mobile-Friendly?
There are two main reasons a website needs to be “mobile-friendly”:
-
- More and more people are accessing the web using mobile devices; if a website is not mobile-friendly it might be impossible or difficult to use for these people.
-
- Google now tests the mobile-friendliness of every page. When users search using a mobile device (which as mentioned above more and more people are) the mobile-friendliness of the relevant pages is a significant factor in deciding which sites are returned. This means that if a website is not mobile-friendly it is likely to appear lower in the search results than one that is mobile-friendly. Google’s ranking algorithms (and those of other search engines) are secret and are always being updated but with more and more people using mobile devices, it is likely that mobile-friendliness will become more significant.
A page is likely to be mobile-friendly if it:
-
- Avoids software such as Flash which is unavailable in most mobile browsers.
-
- The text is not so small that it would require zooming in to read it.
-
- Fits the width of the device preventing the need to zoom or scroll horizontally to view the content.
-
- Has links that are not too close together to be individually selected with a finger. If a website is not mobile-friendly we can resolve all of these issues.