Google Ads and PPC Tweaks That Can Boost Sales and Profits
For a PPC campaign to produce the best conversions and enhance revenue, it has to be executed well. There is arguably no better way of reaching people looking for exactly what you are selling and willing to convert immediately. Because you pay for every click…
Landing Page Optimisation for PPC: Tips and Tricks
When it comes to PPC (Pay-per-click) advertising, your landing page is an essential component of your overall strategy. Your landing page is where your audience are ultimately going to decide whether they should convert, so making sure that it’s optimised for success is crucial. In…
Why is Data Management Important for Businesses?
Businesses generate a phenomenal amount of data these days. Everything from customer sales metrics to website visitors creates reams of data. This data is incredibly useful, but it must be carefully managed. For this reason, data management cannot be ignored. Data management encompasses several processes….
Why Web Design Is So Important to Digital Marketing
Every business should have a website in the digital age because a website is crucial for accomplishing business objectives and can be an integral part of its growth. Additionally, a website is a critical asset when it comes to digital marketing. Because it is typically…
The Key to Successful Social Media Management
Social media serves a much higher purpose than posting photos of family get-togethers, arranging friend gatherings, and following reliable news – it’s a great tool for businesses to connect with their potential audience. After all, it’s free and there are over 4 billion social media accounts worldwide,…
How to Design a Functional Social Media Calendar
Social media content releases at a rapid rate, making it easy to lose sight of your goals, especially when you’re keeping up with live trends. Engaging your readers with posts relating to current news and trends almost guarantees success, but you need to take stock…
How Important Is Social Media to Your Digital Marketing Efforts?
Does it feel like only a few years ago that you switched entirely to digital marketing and decided the traditional forms of marketing and advertising no longer made sense for your business? If so, you aren’t alone. The rise of digital marketing has enjoyed a…
Where Is Your Next Bit of Business Coming From?
It could be from your latest Digital Marketing email campaign, it could be a LinkedIn article you posted last week, or perhaps it’s your website that’s been getting more hits recently. Either way, if you don’t know where your last bit of business came from,…
More Leads For Our Business Please – And Why We Say Maybe…
Who wants more leads for their business? Raise your hands. If we’re being honest, it’s a trick question… who doesn’t want to be able to generate more leads leading to sales? It’s the perennial quest of nearly every business out there! So perhaps instead, the…
Why Should You Be Bothered Where You Host Your Website?
Buying a home is a monumental decision; the same can be said for your website. Hosting services provide you with the home for your website – your particular ‘plot’ of online space where you store your assets and build your foundations – so it needs…